Mr. Brown Flores Premium Coffee Hits the Shelves!_Mr. Brown Flores Premium Coffee Hits the Shelves!_Press_活動與優惠 | Mr. Brown Coffee, Always be there!

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Mr. Brown Flores Premium Coffee Hits the Shelves!

Jun 19, 2020

    With over 35 years of experience in professional research and production of coffee beverages, at the end of 2019, King Car Mr. Brown Coffee rolled out the “Mr. Brown Premium Coffee Series”. Developed by a team of Coffee Quality Institute (CQI) licensed Q-grade coffee cuppers using premium single-origin coffee beans, the series features packaging with illustrations iconic of coffee growing regions. The packaging differs from the original style of the can, bringing a unique, exquisite, and new feeling. In June, Mr. Brown Coffee launched another new product in line with the characteristics of the premium coffee series: “Mr. Brown Premium Black Coffee - Flores Indonesia”, which is made by using the cold brew technique to reduce acidity and bitterness, giving this single-origin coffee from Flores Island a clean aftertaste, sweet floral fragrance, and a clear and bright mouthfeel. It will be sold across major distribution channels in Taiwan from June 3.


▲   The packaging of the Mr. Brown Premium Coffee Series features a compact and textured bottle with illustrations of coffee growing regions, conveying the seriescharacteristics of only using single-origin beans and being fresh, pure, and free of additives. It is at NT$30 for each can.

    Each can of Mr. Brown Coffee is made from 100% coffee beans. With rich experience gained over the years and outstanding production facilities and technologies, Mr. Brown Coffee offers high quality coffee at a sweet price. The new product “Mr. Brown Premium Black Coffee - Flores Indonesia” uses coffee beans from a single region – Flores, an island abound with volcanoes. The volcanic soil formed from volcanic eruptions is rich in minerals and has bred a unique coffee flavor: it exudes a floral fragrance as the coffee goes into the mouth, mellow, clear, and sweet, yet it has an aftertaste that is chocolaty and elegantly woody. It will be sold at 7-11, FamilyMart, Hi-Life, and PX Mart starting from June 3, and then at other channels across Taiwan. Aside from bottled premium coffee, some channels also sell Flores Premium Whole Bean Coffee and Premium Drip Coffee, offering customers a more diversified choice to enjoy coffee according to their preference anytime, anywhere.

About Mr. Brown Coffee
    Mr. Brown Coffee”, which became a hot topic and had huge followings when its first can was launched in 1982 by King Car Group, is a leading brand in the canned coffee market. 35 years after coming onto the market, Mr. Brown Coffee has not only conquered the taste buds of Taiwanese consumers, but has been sold in more than 30 countries across Europe and America, among other regions, making it a distinct pride of Taiwan. Namely devoting ourselves to research, development, and innovation, has long been the brand philosophy of King Car Mr. Brown Coffee. Expecting to leverage our experience in researching and developing coffee beverages to bring consumers more quality and let them enjoy coffee is more diversified ways.


NEW! [Mr. Brown Premium Black Coffee - Flores Indonesia]
    Mr. Brown Premium Black Coffee - Flores Indonesia” uses beans from Flores, Indonesia, where the fertile volcanic soil grows the world’s unique coffee flavor – mellow, clean, and sweet, with faint floral notes in the mouth, going down smoothly and leaving a chocolaty and elegantly woody aftertaste. These coffee beans were cupped by Coffee Quality Institute certified coffee cuppers. To present the clean aftertaste of Flores coffee beans, the cold brew method is used to reduce the acidity and bitterness to give a clear and bright body to the premium black coffee.

                      


                   Capacity: 240 ml / List price: NT$30
                        
Flavor characteristics: Elegant floral fragrance, mellow, and sweet
  • 100% premium single-origin coffee beans from Flores Island, Indonesia
  • 100% professionally developed by CQI Q-grade cuppers
  • 100% cold brew black coffee, refreshing and mellow
  • 100% professional aroma recovery technology to seal the original coffee arom


NEW [Mr. Brown Premium Whole Bean Coffee / Mr. Brown Premium Drip Coffee - Indonesian Flores]
    The coffee beans come from Flores, where fertile soil grows the world’s unique coffee flavor: It exudes a floral fragrance as the coffee goes into the mouth, tasting mellow, clear, and sweet, yet with an aftertaste that is chocolaty and elegantly woody. Coffee beans are cupped by Coffee Quality Institute certified coffee cuppers.
Specifications of Premium Whole Bean Coffee: 250 g/bag
Specifications of Premium Drip Coffee: 10 g X 8 packs/box
Flavor characteristics: Elegant floral fragrance, mellow, and sweet
  • 100% Premium single-origin coffee beans from Flores Island, Indonesia
  • 100% professionally developed by CQI Q-grade cuppers
  • Medium-dark roasted; tastes mild, smooth, and mellow
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