Significant Milestones | Mr. Brown Coffee, Always be there!

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Significant Milestones

2021-present

  • 推出「伯朗PURE醇飲冷萃瓶裝咖啡系列」- 無糖黑咖啡、無加糖拿鐵咖啡
  • 推出「伯朗雨林聯盟認證豆咖啡系列」- 陽光馥郁風味、焙郁醇香風味
2021-present

2019-2020

  • 推出「伯朗精品咖啡系列」- 巴西喜拉朵、衣索比亞西達摩、印尼弗洛勒斯、瓜地馬拉湖濱莊園
  • 推出「伯朗絲絨奶茶」
  • 榮獲2020法國 AVPA 國際美食評鑑大賞認可
2019-2020

2017-2018

  • Launched a cold-brew, estate black coffee that uses our proprietary aroma extraction technology
  • Released our freeze-dried instant coffee
2017-2018

2011-2016

  • Celebrated Mr. Brown’s 30th anniversary in 2012
  • Mr. Brown is dedicated to protecting the environment and also the first to introduce Rainforest Alliance and UTZ Certified coffee in Taiwan
  • Continuously launched the series products of Mr. Brown coffee with UTZ Certified to fulfill our action on social responsibility
  • Invested in a drip coffee production and packaging line
  • Redesigned the packaging of all Mr. Brown coffee products
  • Invested in spray drying equipment for our 3-in-1 instant coffee products
2011-2016

2006-2010

  • Started to export coffee products to more than 30 countries, including the Middle East and Africa
  • Successfully distributed Mr. Brown coffee beans to many well-known chain retail networks and channels
  • Invested in a iced coffee filling line
  • Introduced Mr. Brown Café Lounge iced coffee selection
  • Redesigned the packaging of all Mr. Brown 3-in-1 products
2006-2010

1986-2005

  • Introduced classic blends, such as Mr. Brown Blue Mountain Blend and Mandheling Blend
  • Exported coffee products to the Americas
  • Crossed over into the F&B industry in 1998 by establishing Mr. Brown Café that serves fresh brewed coffee
  • Imported an aseptic PET bottle filling line
  • Unveiled 330ml Arabica Coffee in PET bottles
  • Expanded overseas market to Europe and Oceania
1986-2005

1979-1985

  • Established King Car Zhongli Plant in 1979, and prepared to set up a coffee production line
  • The first Mr. Brown coffee was made in 1982
  • Achieved 60% market share during its debut by strong marketing team and King Car’s intensive distribution system
  • Began to export coffee products to Asian countries

「伯朗」跟「伯朗咖啡」的由來

  1. Mr. Brown這個名字,出現於國中英文第一課,令人難忘
  2. 外貌洋化設定為來自中南美洲的伯朗先生,中南美洲亦為咖啡主要生產地
  3. 伯朗先生的「伯」字感覺親切,適合產品的矮胖罐型
1979-1985
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